Project Overview
Nordhaus Living is a modern furniture brand selling calm, Scandinavian-inspired sofas, beds, tables and lighting, with a showroom in East London. The brief was a premium e-commerce website that feels as relaxed as the furniture itself, makes it easy to shop by room, and turns online visitors into showroom visits and sales.
The Challenge
Furniture is a high-consideration purchase. Customers want to see how a piece looks in a real room, trust the quality, and understand delivery, returns and payment before they spend over £1,000 on a sofa. Generic shop templates feel cluttered and push products too hard, which clashes with a calm, design-led brand.
- Show products in real room settings, not just on white backgrounds
- Make browsing simple for shoppers who think in rooms, not product codes
- Build trust quickly: delivery, trial period, guarantee and finance
- Drive bookings for the London showroom, not only online orders
Our Solution
We designed a warm, minimal storefront built around an olive, oak and linen palette, generous white space and large lifestyle photography. Every section has one clear job and one clear call to action.
- Full-width hero with a simple promise, a single “Shop the Collection” button and trust stats (years designing, happy homes, free UK delivery).
- Shop by Room cards for Living Room, Bedroom, Dining and Home Office, so customers browse the way they think.
- Bestsellers with quick filters (Sofas, Chairs, Tables, Lighting), wishlist hearts and one-tap add-to-basket.
- Shop the Look: a styled bedroom photo with clickable product hotspots showing names and prices.
- Why Nordhaus trust strip: free UK delivery, 100-night trial, 10-year guarantee and interest-free payments.
- Customer reviews slider with photos and locations to build social proof.
- Showroom section with address and a “Book a Visit” button to drive in-person sales.
- #NordhausAtHome gallery to feature customer and Instagram photos.
- Newsletter sign-up in the footer with a first-order discount to capture leads.
Design Highlights
The Results
The result is a premium, conversion-focused storefront that reflects the brand’s calm aesthetic, makes room-based shopping effortless and gives customers the confidence to buy online or visit the showroom.
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